The Evaluation

The Evaluation

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Feedback.

Front Cover.

I got feedback from Rebecca Mahan and she explained to me that the colours of my fonts; may clash with the colours of some parts of the background. Additionally she said that the price tag could be too big, so I could make it smaller, so it is harder to see, this is the same with the bar code. However most people that I asked thought it looked good the way it was and said that although the colours in some areas were a little bit harder to read, the colours still went well together.

Contents.

The feedback I got for my Contents page was similar to the front cover, people liked the layout and the images that I used for it, and they again like that light and happy colour scheme used, however the negative is again that in some areas it could be difficult to read.

Double Page Spread.

Once again the feedback suggested that all the colours go well with each other and complement each other, the only negative feedback that I got for my double page was that there was a little bit of blank space, however I'm not going to change this as I think that the image and the quotes with it is enough for the page.

Double Page Spread.

Contents Page.

Final Front Cover.

Second Draft

Here I have used the feedback to change my front cover. My first draft was a bit bland, only using white, grey and black so I made the made image change from a greyscale image back to a normal image, this gives this cover some colour and makes it less dull.

First Draft Of Front Cover.

Double Page Spread Layout 3.

This is my final layout double page. This one is different from the others, as it has two images and the information is written in columns; like a newspaper, this makes my magazine formal.

Double Page Spread Layout 2.

This is the second design for my double page spread, again it is very simple and easy for the viewer to read, this is so it is more appealing to the target market.

Double Page Spread Layout 1.

This is my first idea for a double page spread, again it is very simple, linking all the ideas together. It also links to my other products because my title is in the top left corner, as it is with the contents page. This design has space for the main image; on the left and information on the right, it isnt as complicated as other double page spreads I have looked at as I dont want it to be confusing

Contents Page Mock Up 3.

Contents Page Mock Up 2.

This is slightly different from one of my layout plans. Instead of having the main image in the middle and to the left, I thought it would be better to have a really striking image in the centre of the page. This contents also links to the front cover (2). The band and image link them together. Also there is consistency in my designs as they all have the same title layout, with my name in the top left, the edition in the top right and the masthead larger and in the centre.

Contents Page Mock Up 1.

Front Cover, Mock Up 3.

Again with this mock up I have chosen a band that links to my theme (Indie), this again targets the audience that I want to target. This is again the same style of layout as my first mock up, again this shows what sort of cover Im getting towards. I think that this style is by far the most effective cover option as it shows the main subject, standing out in a dullish, plain background, so that the audience notice the main subject of the magazine.

Front Cover, Mock Up 2.

This cover also is very simple but is the other idea of layout that I thought would look aesthetically pleasing. Again I think the background, the image and the masthead all work excellent together. However I don't think this cover is as effective as the other cover. This could possibly be because there is a bit too much empty space.

Front Cover, Mock Up 1.

This is my first mock up, with my layout and my chosen fonts. I think that the colour of the background and the image link well together, and I am also happy with how the masthead works well with the rest of the cover. As I also think the small caption does, however I am not totally convinced by the 28 days later font at the bottom, I don't think that it works well with the rest of the cover and looks out of place, so this is definitely something I am looking to change.

Contents Page Layout 2.

This is another idea for my contentes page, this also links to one of the products that I earlier researched (the Vibe) magazine. I think this could be effective; like the front cover with a striking image that takes up a large part of the contents page.

Contents Layout.

This is the layout that I have chosen for my Contents page. As you can see it is the same design and layout as the one that I used for my pre-lims. I think that this layout works well as it gets a lot of information on the page without it being to much for the viewer. It again has my title 'Pulse' on this page, this creates a sense of consistency throughout my designs. The biggest section of this page is with the main image, which links to the main story, which is what will have gotten people to read the magazine in the first place.

Pulse-Fonts.

These are the fonts that I think look best with my title. I used the baby blocks font for my pre-lims and it worked very well, but it dosent have the same effect with a smaller word such as Pulse. I used the 28 days later font for captions and information in the magazine, I think that I will use this font again as it works well with all lettering. I also like the font at the bottom, this was the last font I found, as I couldn't find a font that suited the name, this does, but I will now have to test this font in my mock ups to see if it does work with my designs, if it dosent I will find some other fonts and test them as well.

Layout 2.

This is my second idea for the layout of my magazine, this includes the image taking up the majority of the page, this will make the picture stand out and attract people into the magazine, it also has the banner to include information about the magazine. Finally it has the masthead enlarged, again to make it stand out and it also has the caption underneath it to show that it is the main story.

Layout.

This is the layout that I used for my preliminary, I like this design because it allows more than one story to be published on the front cover at once. I also like the idea of having the masthead directly next to the logo. This would be used throughout all the magazine covers that I compete, this would give my magazine consistency and make it a well known magazine name. On this design there is also a banner going across the bottom of the cover, this will include some information of what to expect in the magazine as well as the images and captions above it, the banner is a good technique I like because it shows the viewer what is in the magazine without there being to much information on the cover, which could put the off continuing through the magazine.

Masthead!

I asked different students from the class and from other classes which of my mastheads they thought would make the best masthead for my magazine; which will be a indie rock theme. I asked the class which name they preffered, the most popular name was Pulse, this was also my favourite name as it strongly links to music.
1) Undercover
2) Vintage.
3) Pulse.
4) Recharge.
5) Supersonic.

Colours.

These are the colour schemes that I think would look effective on a magazine cover and I also think that they all work very well together. I used the bottom colour scheme on my pre-liminary and this looked good and worked well with my fonts, so this is my chosen colour scheme, also as they are my favourite colours as well. My second favourite are the colours above, these are similar to my favourite set, again these are the type of colours that I would use in my main design.

I have created some of my mock ups and I decided to change the colour scheme that I am going to use, this is because it goes well with the images and the font that I am using on my design.

Preliminary Contents Page

Preliminary Front Cover

Fonts

These are the 6 fonts that I downloaded and that I had some interest in using. However I have only used 2 of these fonts, the 28 days later font and the baby blocks font. I chose the baby blocks font because it is simple and is effective. It looks good with the name 'Biddulph High School' because it is 3 words, (the start of every word has a different coloured block) this makes the masthead look effective and stand out. I chose the 28 days later font because it is visually appealing. It looks good in small and in large so I decided to use this font for my captions and generally the writing on the cover and the contents page.

Double Page Spread 5.

This is the final double page spread that I will analyse. This double page spread use bright colours to make key points stand out, this is very effective as it is aesthetically pleasing and it makes it so you can pick certain bits you want to read. Again this magazine uses 1/2 for the main image and the other 1/2 for writing and some smaller images. This magazine uses columns, like others but it also uses less writing and more pictures, the reader will prefer this as they know what stories they will want to read. Most magazines either use a light background or a dark one, however this one uses both, 1/4 of the page has a black background, this allows them to use a white font and light images. Also another 1/4 has a white background, here they can use a black font, this gives the magazine contrast and variation.

Also there are boxes and writing on the image, they dont cover the faces as they are the main part. However they place different things about the band around the picture of them. They do this in a large colourful font, so you want to read it. They also have the masthead going across both pages, this is so you know that the image is about this band and also the writing. However the latter part of the magazine (with the black background) is nothing to do with the main band, this is why the masthead dosent reach across to this section. This section is just something that could interest the reader, hence the sub-title 'Everybody's talking about'.

Double Page Spread 4.

This is the 4th magazine double page spread that I will look at. This is another double page spread that uses a layout of 1/2 image and 1/2 writing, I think that this is a good way to do a double page spread because it spreads the page out equally. Like most magazine double page spreads the main image links to the masthead, the man in the image is out of the band Kid Rock, which is the title of the double page spread. This image will attract different people to the magazine, people who like the band and also men because there are attractive women in the image. The other page is fully taken up by writing, lots of small writing that is hard to read, this is because of the font colour; which is grey. This is strange because the writing dosent stand out, but this is done because it makes the image stand out even more, so you really cant miss it. Also in the writing is a quote from the artist, but is central and a frame is created by the other writing around this quote. This is also larger than the rest of the writing as it is the key part of the writing. The writing is also like a newspaper, in columns , so it is easy to read. The writing is put into a question, answer type format, not only this but there are bullet points before each of the new questions and answers.

This magazine double page spread has a border surrounding not one page, but both pages, this creates a frame and makes it look professional and important. The border is light blue, this keeps to the light colour scheme used in this magazine. Nothing is written in these borders, again this makes the magazine look organized. There is also page numbers in the bottom left and right of the pages, for ease of use, however they arent in the border like with other magazines.

Double Page Spread 3.

This double page spread is different to the others that I have looked at, this is mainly because the image takes up the whole page; as a background. The image in the back is of a man dressed as an urban character, which makes me think that this magazine is about urban or rap music, this is an effective technique as it links the writing and the magazine to the image. The image in the background uses different colours, so it is hard to get a font that will work with all of these colours. So they create a box around the fonts, here they chose a dark brown box, this allowed them to make the font white; which makes the writing stand out from the rest of the image as it is generally dark. This colour of the surrounding box is brown, which is generally the same colours as the image, so they all link together again. 2/3 of this page is used up with the writing and the other 1/3 on the man in the picture, this clearly shows the link between the two. The writing is quite small, but if you are interested in this theme of music then you still would read the writing in this article. Additionally the writing is layered like a newspaper; in columns, this makes it look professional, makes it seem organized and makes it easy and clear to read.

Also there is a border going around this double page spread, this border is white, so again you notice as it contrasts to the rest of the pages. This border makes it look organized and creates a frame around the pages. Also in the top left and top right of the border, they have the page number in black and a larger font, this is so it will stand out, this makes it ergonomically good as you know where you are in the magazine. Finally the masthead is in the largest font and is placed on top of the part of the image where it is darkest, this is so the white can be used to its full potential, this is where you notice it most.

Double Page Spread 2.

This is the second double page spread that I will analyse. This double page spread is again split up into different sections. Half of the spread is taken up by an image and the other half by writing. This gives the magazine a layout and makes it look organised. The theme of this magazine is a heavy rock theme, this links to the black and the yellow to the theme of the magazine. The tops that the two men are wearing, will appeal to people who enjoy a heavy, rock music as this is the kind of top that they could wear. The long hair and black glasses also make them appeal to the reader, as it is the correct target market for this magazine, (as an outsider you would think that these two men were in a heavy rock band.) The image is a close up image so you can clearly see who it is in the image and it is a model shot because they are posing for the shot, and they are dressed for this purposely for this magazine, however they would also probably wear these clothes anyway.

The font is extremely small and is in a black font; links to the theme of the magazine. The black font is surrounded by a yellow highlighter, this is to show the different sections or sub-headings. As with most double page spreads they show a quote from what the people have said, usually the most important thing they said or the most interesting, and this is no different. The quote is in large black lettering and is surrounded by the yellow highlighter. This is so it stands out from the rest of the lettering, this makes you read the quote and usually makes you want to read on into the smaller lettering.

The lettering is also split up into two equal length columns, this is so it is easy to read and it gives the double page spread a bit of organisation and a certain layout. This layout is also consistent throughout the magazines, this is called the house style, all these magazines (Kerrang) use the same layout throughout their double page spreads.

Double Page Spread 1.

This is a double page spread from a magazine. The main theme of this double page spread is Lily Allen, hence why she takes up half of the double page spread and a whole page. This double page spread is split up into two equal halves, one for the image and the other for the text.

The magazine uses a technique where it has a light background with black or dark fonts, this is so it is clear and easy to read for the viewer, however for the most important writing on this spread, a quote that has been selected from the writing, is in a white font, so you would expect not to be able to read it, however it has been placed over many different black boxes to make the font stand out and be the first thing that catches your attention and that you read. The fact that the black also stands out from the white background makes this quote even more unmissable, as it does many things that will all grab your attention. They also use this white backgroud because it is simple and is neutral, this makes it easy for them to place the images onto the backgroud, (they generally would'nt have to change much in the picture because of this).

The image used in this spread is a close up of Lily Allen, this attracts you to her and the shot is also a model shot, she has been dressed like this just for this one shot. Her hair, the clothers and make-up are all done in a certain way just for this magazine shot.

Finally the writing in this double page spread is split up into columns, this is to keep the pages organised and give the magazine a professional look; they do this in newspapers.

House Style Analysis.

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House Style Analysis.

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'Vibe' Contents Page.

This is the contents page of the magazine 'Vibe'. This is very much like the front cover; the front cover has a glamorous artist on the front, to attract people into the magazine, and the contents page is no different. Again it has a shot of an attractive women on, this is to show what genre of music may be in the magazine and men may want to keep on reading because of the attractive woman. (She attracts men to the magazine.) All this suggests that the artist is unique, she is also in the centre of the page which again shows that she is the main aim of the magazine

As with most covers and contents pages the background is either light or dark, and this one is no different, however there is a bit of a twist to this one, it begins dark and as it falls down the page the background gradually becomes lighter and lighter until it finally becomes white at the bottom of the page. The font is the opposite of the background, it is dark at the bottom and gets lighter as it approaches the summit. This is very clever as it makes everything stand out perfectly as well as making the magazine look professional and it also makes it aesthetically pleasing. Additionally the masthead stands out as the word 'contents' is split up and is in white, so again it is very eye-catching. Also in the black background you can see the outline of the letter 'V' in large lettering, you don't necessarily notice this the first time, but at a second glance you notice it. This is clever as it links to the masthead without the masthead actually being written. Additionally the masthead is on different lines, I have also looked through different 'Vibe' contents pages and I have noticed that the masthead is consistent throughout, this shows the viewer that it is the house style font.

'Kerrang' Contents page.

This contents page is from the magazine 'Kerrang', as you can probably tell by the messy layout. This magazine is generally aimed at the rock genre or overall just heavy music, you can tell this from this page, all the artists on this page all look as if they produce heavy music. This links to the front cover, which is again aimed at the rock genre.

The layout seems very messy and as if there is too much on the page. However they still keep it surprisingly organized, they still use a certain layout; the captions are generally around the edges, like a frame, inside this frame are the images and under the images are small and quick captions to explain a bit about the image.

Like most magazines they use a lightly coloured background with a dark font, again this makes the fonts stand out and be in your face. In the top left of the page there is a paragraph of tiny writing, you wouldn't expect this to be there as not many people would want to read it, but then you notice the image that goes with the writing, it is explaining the next issue of 'Kerrang', this is to tempt the reader to buy the next issue. The sub-titles showing different sections is in a yellow font, but has a black box around it to make it stand out and then the individual pages are singled out in a black font underneath the different sections. This magazine uses a lot of different images, this is because usually large chunks of writing will bore the reader or put them off reading, so they show the main articles in the magazine by showing images to do with this story.

'Q' contents page.

This is the first contents page that I will analyse, it is a contents page from the magazine 'Q'. The contents in this magazine is very much like the front cover, organised. As you can see the main image of the magazine or the main aim of the magazine is shown towards the top right, but is very large. As with the cover this gives a bit of information of what is inside the magazine, it also tells you the page where this article or story is positioned. This is for people who have bought the magazine solely for this one story. This is the main story; the other stories or articles are positioned down the left of the magazine in an pacific order, generally they will have the lower numbers at the top and the higher numbers at the bottom, again this shows that this magazine is organised, additionally the story that has a lower page number (so you view it before others) is the most important, they will want to have the most important news at the front of the magazine, so that people will read on and overall enjoy the magazine.

Again, like the cover there is a frame embedded around the contents page. Again this makes the magazine looks organised and professional, it also keeps the writing away from the main images, this is to make the main images be in your face and stand out above the crowd.


Most magazines have a lightly coloured background with darker colours, or a dark background with light fonts and images. This magazine goes for the light background approach, because of this most of the fonts are black, so it is easy to read, however , 'features' and 'every month' are in white, so you wouldn't expect this, but they put a dark red box over it so it stands out and keeps wth the colour scheme. This is used in other places, basically for the sub-headings, they place the white font of the caption over a black box. Finally 'Oasis Special' is in a large font as this makes it stand out, this is because it is a key part of the magazine.

Magazine Analysis House Style.

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Magazine Analysis House Style.

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Analysis Of Magazine Cover (Rolling Stone)

This is the final magazine I will analyse, this magazine is called 'Rolling Stone'. This magazine is aimed at people who like rap or dance music. Firstly the main image (Jay-Z) is in the centre of the cover and the shot of him is a very close up shot, this shows that he is the main part of the magazine. This is a model shot, not a paparazzi shot, as he isn't shocked or the image isn't shocking. He is posing and is dressed like he is just for this cover. He is also in front of the title, this is because people remember what the title is and can see what it says without all the letters shown and it also shows the importance of Jay-Z.

All the fonts have the same font colour; silver, black and a light pink, this shows consistency throughout the cover and is easy for people to see/read. Other than the title the captions are all in capital lettering, this shows us that the magazine is generally informal this will appeal to the reader. The captions also create a frame around Jay -Z, again this shows that it is a tidy and professional magazine, and again makes the main image stand out. Additionally on this cover the sub title is smaller and in a different colour to the caption underneath, which may indicate that the caption itself is more of a audience puller rather than the subtitle.

The background in this cover is white, this makes the main image and all the fonts stand out and be easily read or seen. Finally the splash, going straight across Jay-Z, telling you the main subject of this issue of the magazine, this should tempt you into buying the magazine and reading on.

Analysis Of Magazine Cover (Q)

This is my second analysis of the magazine Q. In the other analysis I noticed that the images usually linked to the writing and this one is no different. This cover is mainly about R.E.M, this is because they came back and began to produce music again, so immediately they are on the cover, this will make people think and notice that they have come back. On this cover they show the band in and they take up most of the page, like most important factors they are central. They also say that inside is a free R.E.M. jukebox and a free R.E.M. CD, this will appeal to people who enjoy this genre of music but more so to people who enjoy listening to R.E.M. You know that they are the most important feature for two reasons. One is that they are so large compared to everything else on the page and secondly they are placed in front of the masthead. This shows that they are the main selling point of the magazine.

The singer of R.E.M. has gold hairs littered across his face, at first you think that they are there to make him stand out but as you read the caption underneath you notice that they link. 'Rejoice, they've struck gold again', the world gold is used as a metaphor and is the reason why they made his hair gold.

As with most magazines the language used in this magazine cover is informal, hence the words all n capitals, however most magazine covers have a certain layout, where as this one is different. The layout here is just messy and all over the place, although the captions are generally at the sides and the images are central. Most covers have light backgrounds where as this one has a dark background, this is to make the gold stand out. This is the opposite of most magazines. Also with most magazines the shot used is a model shot, again the band has been made to look different just for this cover.

Analysis Of Magazine Cover (Vibe)

This is the magazine 'Vibe' which is aimed at all ages and both men and women. It also generally has a variety of different artists and bands inside the magazine. It also has fashion, cars, electronics, gadgets and music; which I think reflects with Beyonce on the cover. Beyonce will attract both men an women to the magazine, men because she is attractive and women because she is an excellent artist. This is also the reason that Beyonce is above the title of the magazine, she is more important than the title, because she has a bigger appeal than the title. They also have a caption by the side of her, this will also entice the viewer into buying the magazine, so they place this above her as it will make you read on.

As usual with magazines they have a light background where as the fonts are generally a darker tone. Again with other magazines there is a generally a certain layout used, and this is no different. This magazine has a frame, the writing is all in the frame and the main subject - Beyonce is in the centre grabbing the readers attention, which is what the developers want. At the top of the cover there is a few more names of artists or bands, again this is to entice the viewer into reading on into the magazine.

The writing in this cover is all informal, hence it is all in capital letters, this is a clever technique as it stands out and the informal language is more appropriate for the target market. Beyonce is also taking part in a model shot, this means she is posing and has been made the way she looks just for the cover of this magazine.

Analysis Of Magazine Cover (NME)

The second magazine cover that I am going to analyse is the NME magazine. Firstly the masthead is big and bold; like with many mastheads, this is to show the viewer what magazine it is. The masthead is also surrounded by a dark black shadow, again this gives the masthead effect and makes it stand out. The colour scheme of this cover is black, red and white (generally), this is shown in the masthead and is consistent throughout the cover (with other pieces of writing on the cover.) The colour red makes the magazine seem hot, or evil as does the black, this could send a message to the reader that there will be hot stories inside the magazine.

Next we move to the the main image on the cover. The two people involved; Alex Turner and Miles Kane have had a model shot, this is because they are posing and have been dressed pacifically for this cover. These two characters take up the majority of the cover, this shows that they are the main part of the magazine and the most important factor of getting the target market involved. Both these two are wearing black this contrasts with the pale background, again to make them stand out from the crowd. They are also kept in a constant layout because of a surrounding frame made from the quotes and phrases used by the magazine on the cover. This keeps the whole layout very tidy and professional. Additionally the masthead 'NME' is slightly hidden behind these two people, this is again to prove that they are the main interests of the magazine and that they want to get them across.

Analysis Of Magazine Cover. (Q)

This is the Q, as you can see the title 'Q' is in big bold lettering and stands out from the red background surrounding the letter Q. You immediately know which magazine it is because of the simple title. The main subject is Lily Allen , which is why she is the main picture on the cover. She has black clothes on, which is why the font over her is in white, so that is stands out and is readable. Additionally she is in black because of the two panthers next to her, these are both black so they all link to each other. The Panthers and Lily Allen's tights are black and the background is a pale or light grey, so again it makes the main images stand out. 'Sexy Beast' this links to Lily Allen as well as the two Panthers again linking the images together. Also towards the top right of the magazine, again links to the Panthers, it says Oasis, and underneath the sub heading of Oasis; which stands out is 'I am a Tiger' everything on this cover links together and is all visible and easy to read. The two words 'wicked and wicked' are both in red this stands out like other writing and the word wicked sounds an evil word so the red links to that as well.

This cover also has the price and the barcode on again for ease of use. This magazine is targeted at people who enjoy indie or rock music, so the part of the magazine that says 'top 25 rock movies' will make these readers want to read on into the magazine.

Finally the main image (Lily Allen and the Panthers) are all very central, this is so that they immediately catch your attention and they are the first things that you look at. Also the rest of the captions are placed around the cover an a frame like layout, this makes it look tidy and helps make the main images stand out. Furthermore the shot of Lily Allen is a model shot, this means that she posed for the shot and that they prepared her for this shot.

Welcome!

Hello my name is Christian Percival and this is my blog for my media studies coursework. Everything that I do drafts, research and final designs will all be posted on this blog.